Gameday on Rocky Top

The best highlights of 2016 belonged to Jauan Jennings, and the best highlights of 2017 belonged to Marquez Callaway. When building the case for Tennessee’s success in 2018, they’re a great place to start.

Who’s next?

#7: Wide Receiver Depth

The Butch Jones offense threw the ball to the running back more than any other in the SEC.

In 2015 Von Pearson was Tennessee’s leader in targets at 15.4%, the lowest rate for a number one option for any team in the conference. By contrast, the Vols targeted their running backs on 21% of passes, highest in the league. Alvin Kamara was on the receiving end of 12.6% of those, the highest for any back in the SEC.

Kamara’s number increased to 14.4% in 2016, even as Josh Malone and Jauan Jennings established themselves as the top two options at receiver.  And last year it went up even more for John Kelly, getting a look on 15.8% of Tennessee’s passes (advanced stats from the always-awesome Football Study Hall).

What’s more, Tennessee tried to spread the ball around with tight ends as well. Backs and tight ends accounted for three of the Vols’ top six targets in 2015, three of the top five in 2016, and two of the top four last year. “Who is Tennessee’s number three receiver,” hasn’t mattered much during that span: Josh Smith had 12.4% of UT’s targets in 2015, 8.3% in 2016, and Josh Palmer was at 10.1% last year. Being Tennessee’s third option at receiver meant only nine catches for Palmer in 2017.

That will not be the case in Tyson Helton’s offense.

Last year USC’s four most-targeted players were all wide receivers, accounting for 67.1% of the balls Sam Darnold threw. 2015 was no different: top four targets all receivers, accounting for 65.9%. 2015 at Western Kentucky? Top four targets all receivers, accounting for 74%.

Jennings, Callaway, check. But who’s number three (and number four) is getting ready to matter a whole lot more.

Last year, Brandon Johnson was really number one. He was targeted on 18.5% of passes to lead the Vols, again a low number for a priority target. He was huge against UMass (7 for 123) and Vanderbilt (6 for 107), and was often a safety valve in an offense that needed a lot of that. If Jennings and Callaway return to health and form, he could be in for an even bigger year with less attention.

But Helton’s offense is a new lease on life for the entire receiving corps. And if history holds, one of Josh Palmer, Alontae Taylor, Latrell Williams, Tyler Byrd, Jordan Murphy, or Jacquez Jones is going to have a big year. And perhaps the best news is the entire position group contains zero seniors. What starts this fall could build into a much more dangerous passing game in 2019, especially if Guarantano wins the job.

10 Questions for 2018

10. Which backups on the defensive line will be starters in 2019?

09. Can special teams make the difference in a coach’s first year?

08. What do we know about Tyson Helton’s offense from his time at USC?

 

We’ve learned not to assume a promising coordinator will make a smooth transition. When Butch Jones fired John Jancek and hired Bob Shoop, we thought it was the good-to-great move that could push Tennessee to a championship. Instead, through a combination of bad fit and injuries, the Vols finished 78th in yards per play allowed in 2016 and 87th last season. You just never know.

Tennessee is paying its new offensive coordinator like he’s a fantastic hire: $1.2 million would have tied Brian Daboll and trailed only Matt Canada among offensive coordinators last fall. It’s a significant investment in what could be the most important hire for a defensive-minded head coach.

The Volunteer offense had a similar look and feel for almost 20 years. Phillip Fulmer became offensive coordinator in 1989, kicking off the program’s golden era with an SEC Championship behind Reggie Cobb and Chuck Webb. That ground game would remain a staple crop in Knoxville even when Fulmer ascended to head coach in 1993 and David Cutcliffe took over, pairing Heisman finalists at quarterback with Charlie Garner, James Stewart, Aaron Hayden, Jay Graham, and Jamal Lewis. When Cutcliffe and John Chavis were the two coordinators from 1995-98, Tennessee had the highest winning percentage in college football during that span.

Randy Sanders took over from 1999-2005, guiding one of the most memorable offenses in school history in 2001 and a pair of freshmen quarterbacks (and 1,000 yard rushers) to an SEC East title in 2004. When he was asked to step aside following a 5-6 campaign, Cutcliffe returned and the Vols were in Atlanta again in 2007. Fulmer and his top assistants put a quality product on the field almost every Saturday.

But the last ten years? The Clawfense infamously finished Fulmer off. Lane Kiffin found great success with Jonathan Crompton and Montario Hardesty in the second half of 2009, then left some nice pieces for Jim Chaney under Derek Dooley. Injuries cost the Vol offense much of its promise in 2011, and in 2012 another infamous coordinator hire made a star-studded offense ineffective when the defense was giving up so many points.

Butch Jones employed three different offensive coordinators in his five years, all running a different version of his system. The results were mixed at best: great when they had to be in 2016 under Josh Dobbs, and almost good enough to make even more noise in 2015. But the consistent theme of “almost” became “never” after the first few games of 2017 under Larry Scott, as the Vols finished with their lowest yards per play (4.77) since the Clawfense (4.49).

So now it’s Jeremy Pruitt, and Tyson Helton. What will we get for $1.2 million?

#8. Tyson Helton’s Offense

While I’m not sure it was ever made clear who was calling what percentage of the plays at Southern Cal, there’s still much to learn from what the Trojans did the last two years with Helton on staff. Bill Connelly’s 2018 USC preview offers this:

USC’s offense was mostly awesome. The Trojans were efficient (12th in success rate) and packed big-play potential (seventh in gains of 20-plus yards per game), and while we paid a lot of attention to Darnold’s turnover problems, especially during the run-up to the NFL draft, those concerns were a bit overblown — the Trojans had poor fumbles luck, and nearly half of Darnold’s interceptions came in the first three games.

Connelly also notes two problem areas: negative plays leading to an abundance of third-and-long, and issues scoring touchdowns in the red zone. USC’s touchdown percentage inside the 20 was 86th nationally last year (57.6%) and 52nd in 2016 (63.2%). But it’s not a problem Helton saw at Western Kentucky, which finished ninth in that stat (72.6%) in 2015.

USC went 21-6 the last two years, including a pair of high-profile losses to Alabama in the 2016 opener and Ohio State in last year’s Cotton Bowl. Helton’s offense was ineffective against Pruitt’s Tide defense, like most, and turned it over five times against the Buckeyes.

But there is much to like in the narrative. After a 1-3 start in 2016, USC finished with eight straight wins. To close the year they won at playoff-bound Washington 26-13 behind a strong performance from Sam Darnold (23-of-33 for 287 yards, 8.7 yards per attempt), then blasted rival UCLA 36-14. The Trojans then beat Notre Dame 45-27, and won a classic Rose Bowl over Penn State 52-49 with 615 yards, 453 of them from Darnold.

Last season they lost to Washington State by three, were blown out by Notre Dame, and fell to Ohio State. But the Trojans also beat Stanford twice with 73 combined points in winning the Pac-12. (For more on each performance, check out USC’s advanced statistical profile at Football Study Hall.)

There will be some questions, of course, about how much of USC’s success the last two years came via having the third pick in the draft at quarterback. The Trojans were 14th nationally last season in passing attempts (and yards per attempt), but their run game was often swallowed up in big games (1.92 yards per carry vs Texas, 2.45 vs Notre Dame, 1.58 vs Ohio State). Finding a better balance without an elite quarterback on Tennessee’s roster will be critical.

There’s also enough excitement about Helton’s work at Western Kentucky, and with Joe Webb as the quarterbacks coach at UAB, to believe he’s got plenty of tricks up his sleeve beyond a vanilla pro-style set. Vanilla, you’ll recall, was Fulmer’s flavor of choice. With Helton, we’ll once again hope it can turn into Superman ice cream before long.

 

10 Questions for 2018

10. Which backups on the defensive line will be starters in 2019?

09. Can special teams make the difference in a coach’s first year?